If you sell candles offline or online you probably want to keep in touch with your customers, right?

That means you have a customer database of everyone who has bought from you, their name and their email address, right?

What if you’re not doing that?

Simply, you’re leaving money on the table.

Let’s face it, someone that has bought your candles once could easily do so again, right?

If you can keep in touch via email, you’re increasing the chances that your customers will buy again.

And by up dating with new products, special offers, etc., you make money much more easily than if you have to keep finding new customers, right?

What if people that visited your website didn’t buy?

Well, usually it would mean they visited and now they’re gone forever.

You can track numbers of visitors easily enough but you have no idea who each one was.

What if you could get those visitors to give you their email address so you could keep in touch with them too?

Wouldn’t that be a good idea?

Of course it would and very profitable too!

That’s why you’re using some form of a sign-up box or landing page.

Well you can’t do it for everyone one of them, but you can do it for some, and those that will give you their details have shown interest.

And because they’ve already proved that they’re interested – otherwise, why would they bother?

So how do you do it?

First you need some code to record your visitor’s details.

Now if you’re thinking this might be a bit difficult to set up, and that getting it on your blog or website might involve doing some coding yourself and other stuff you don’t understand, I’ve got some good news for you.

For just a few dollars a month there are several service providers that will do it all for you.

Basically you want to start immediately collecting the information.

Then you can quickly and easily deliver your Making Candle Newsletter via autoresponders.

Delivering up to date news to your candle making customers without you lifting a finger.

This is just one of the many benefits autoresponder provide (we’ll go into that in detail in another article).

For now, all you need to know is that you sign up for an account and organise your settings once then after that it’s all automatic.

Your prospect and customer fills in their details and are automatically added to your list.

It’s a great idea to offer an incentive for people to give their details, for example to download a booklet or perhaps a first order discount.

The autoresponder system can redirect them to a page where they can get their bonus or a welcome message.

The other benefits that are available in using your email autoresponder… you can send everyone a broadcast message whenever you want.

Or you can pre-set  your autoresponder with pre-written sequential messages that the autoresponder automatically sends to everyone on your list.

It will personalise each message for every individual name too, so it looks as if it came straight from you.

Don’t worry, it’s all done online so you don’t have to physically send each message like in direct mail.

You don’t have to install any software on your computer either.

So by now you’re probably thinking what a brilliant idea all this is, yet you’re concerned about the time and cost of setting all this up?

The good news is you can add this immensely valuable tool for about the price of a family size pizza per month.

That’s an investment to sell candles online that you seriously must consider if you’re making candle or making customer?

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