How to Market Your Candle Company!

Candle Company

Yes! A candle company or candle business…

Maybe you’re thinking, I’m making my own handmade candles why sell candles?

Exactly…I agree with you.

Why start a candle company or candle making business?

Firstly, candle making can be an excellent business to get into because people buy candles!

It’s a simple formula. A candle generates repeat and ongoing sales, simply because a candle constantly needs to be replaced.

A candle is a consumable, that’s why it’s a matter of supply and demand. Add two or more people to the whole equation and do the math.

In fact, you can supply that demand, so there is a tremendous opportunity for you to be making candles or supplying a candle shop.

Let’s discuss how to market you candle making business so you can start making money.

Anyway, how’s this for a marketing idea?

You could quickly get on the phone, call up a bunch of friends and start a candle party, just like a tupperware business, only this is a candle party.

Here’s 7 tips on how to market you candle making business for maximum profit:

1. Initially you want to focus only on a few types of candles.

What candle or types of candle can make that look really good?

Can you make that type of candle within a quick turnaround time frame?

You want to be able to produce on fairly large scale, just in case you get the chance to start wholesaling candles to gift stores or candle shops.

2. Create a candle that becomes your unique brand.

You can set up a trademark as your exclusive candle line for your strategic marketing campaigns.

3. Network and talk with candle making crafts stores.

How much competition is there in your area? You can find out what type of candles they could use at what price.

Armed with this information, you can plan your candle production.

4. You can rent a shopfront window in a vacant store.

You can also share an existing candle shop; and set up a display to show the type of candles you offer.

Make sure you include a sign with your phone number or address.

5. Set up some candle making art classes for the public.

Teach people how to make decorative candles because classes courses are hot and in demand, especially via the Internet.

You can charge a candle making membership fee for ongoing art classes and sell the candle making supplies and equipment as well on the back end.

6. Go to flea markets in your area and rent a booth.

This allows you to do market research, test what candle types are in demand and sell candles to start getting a feel of your target market.

7. Take some really nice pictures of your best candles.

You can print a catalog and pass that out to people in the area or send the pictures and descriptions of those candles to catalog houses.

You could do joint ventures with a host of other non-competitive businesses.

This combination could mean an open door for people that want to sell candles for you.

If you’ve been candle making for a little while, you’ll almost automatically start to come up with a ton of original ideas and variations.

It really doesn’t matter if you produce just a few exquisite, high quality candles or a lot of easier to produce candles.

What your candle company specializes in is entirely up to you.

One candle may be highly profitable if it’s considered a work of art.

Candle making does not restrict you to using wax only. You can sell candles with other items that are decorated or complimented by candles.

Just imagine the variety of combinations, such as driftwood centerpieces with candles.

A candle business or candle making business can be the ideal home-based business.

What if the idea of make money at home appeals to you?

What if you have money making ideas that can be readily applied to your own home candle business.

Nest issue we’ll explore home based business marketing in greater depth.

A candle business is just that, just add your own decorative candles into the mix and all of a sudden making candles for fun and profit makes sense!

As you can see, the foundation for a legitimate home based business is there and for producing a wholesale candle isn’t far fetched either.

That’s why candle making is all wrapped up in marketing your candle company by design!